Privacy Policy

Information We Collect

We collect information you provide directly to us, as well as information gathered automatically when you interact with our website.

Information You Provide

• Contact details — name, email address, phone number, and mailing address when you submit an inquiry or create an account.
• Booking information — check-in and check-out dates, number of guests, and property preferences.
• Payment information — billing details processed securely through our third-party payment providers. We do not store full credit card numbers on our servers.
• Communications — messages you send us via contact forms, email, or other channels.
• Account credentials — username and encrypted password if you create an account on our site.

Information Collected Automatically

• Log data — IP address, browser type, pages visited, time spent on pages, and referring URLs.
• Device information — hardware model, operating system, and unique device identifiers.
• Cookies and similar technologies — see Section 4 for details.

How We Use Your Information

We use the information we collect for the following purposes:

• To process and confirm your booking reservations.
• To communicate with you about your reservation, including confirmation emails, check-in instructions, and updates.
• To respond to your inquiries and provide customer support.
• To send promotional emails and newsletters about our properties — you may opt out at any time.
• To improve our website, services, and guest experience.
• To comply with legal obligations and enforce our terms and conditions.
• To detect, prevent, and address fraudulent activity or security issues.

Information Sharing

We may share your information in the following limited circumstances:

• Service providers — trusted third parties who assist us in operating our website, processing payments, sending emails, and delivering services. These parties are contractually obligated to keep your information confidential and use it only for the services they provide to us.
• Legal requirements — when required by law, court order, or governmental authority, or to protect the rights, property, or safety of The Rock Company, our guests, or the public.
• Business transfers — in connection with a merger, acquisition, or sale of all or part of our business assets, with appropriate confidentiality protections.
• With your consent — for any other purpose with your explicit consent.

Cookies & Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. Cookies are small data files stored on your device that help us remember your preferences and understand how you use our site.

Types of Cookies We Use

• Essential cookies — necessary for the website to function properly, such as maintaining your session when you log in.
• Analytics cookies — help us understand how visitors interact with our site so we can improve it (e.g., Google Analytics).
• Preference cookies — remember your settings and preferences for a better experience on return visits.

You can control or disable cookies through your browser settings. Note that disabling certain cookies may affect the functionality of our website.

Data Security

We implement industry-standard security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:

• SSL/TLS encryption for all data transmitted between your browser and our servers.
• Secure, encrypted storage for sensitive account information.
• Payment processing handled exclusively by PCI-compliant third-party providers.
• Regular security assessments and updates to our systems.

While we take reasonable steps to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:

• Booking and transaction records are retained for up to 7 years to comply with financial and legal obligations.
• Account information is retained for as long as your account is active, plus a reasonable period thereafter.
• Marketing preferences and opt-out records are retained indefinitely to honor your choices.

When your information is no longer needed, we securely delete or anonymize it.

Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access — request a copy of the personal information we hold about you.
• Correction — request that we correct inaccurate or incomplete information.
• Deletion — request that we delete your personal information, subject to certain legal exceptions.
• Opt-out of marketing — unsubscribe from promotional emails at any time using the unsubscribe link in any email or by contacting us directly.
• Data portability — request a copy of your data in a structured, machine-readable format.
• Objection — object to certain types of processing of your personal information.

To exercise any of these rights, please contact us using the details in Section 11. We will respond to your request within 30 days.

Third-Party Links

Our website may contain links to third-party websites, including booking platforms, local attraction guides, and social media pages. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

Third-party services we may integrate with include Airbnb, VRBO, Google Maps, and payment processors. Each of these services has its own privacy policy governing how they handle your data.

Children's Privacy

Our website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected such information, we will take steps to delete it promptly.

If you believe we have collected information from a child under 13, please contact us immediately at info@therockcompany.com.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the "Last Updated" date at the top of this page.

We encourage you to review this Privacy Policy periodically. Your continued use of our website after any changes constitutes your acceptance of the updated policy. For material changes, we may also notify you by email if you have an account with us.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to reach out to us.